GLOSSARY TERM
"very demure, very mindful"
A viral catchphrase used to describe keeping your appearance or behavior tasteful and fitting for the setting (like the workplace), rather than over-the-top. Originated from a TikTok makeup video and got applied to almost everything.
Example
"She kept her work outfit simple and professional — very demure, very mindful."
Plain-English swap
"appropriately modest and professional"
Related terms